Art Nouveau prospectuses by Theo Nieuwenhuis

This book announcement for the 2nd edition of the novel ‘Een Liefde’ (A Love) from Lodewijk van Deyssel is by far the most beautiful prospectus I know. A simple piece of paper with a colorful Art Nouveau illustration by Theo Nieuwenhuis (1866-1951). Publishers House Scheltema en Holkema appreciated the design from Nieuwenhuis and used it for many other book announcements. However, sometimes the publisher made a mistake by turning the design on its side (see the 2nd picture). As a result, it seems as if the plant is growing from left to right rather than from bottom to top!

prospectus_een_liefde_theo_nieuwenhuis

prospectus_lappenkoning_bruine_boontje_theo_nieuwenhuis

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